Sony Creators Conference
The visual system for the inaugural Sony Creators Conference, centered on a unique set of colorful graphic forms. Each of the shapes represented a different facet of a creator’s persona, and they could be randomly combined to form a near-infinite variation of vibrant multidimensional designs. The images conveyed a vision of ingenuity and collaboration that is human, inclusive, and constantly evolving. Any creator, regardless of their specialty, could see aspects of their personality and their process reflected in this system.
The visual system commanded the stage, accentuating presentations and creating a visual through-line that connected the disparate topics. It was also flexible enough to be featured in print and on swag collateral adapted by the production partner, as well as a landing page developed by the Sony team and social assets we developed to promote the conference.
Additional credits: Allie Fisher (Head of Creative), Jenna Klein (Senior Designer), Melody Fitzgerald (Motion Graphics)
The visual system for the inaugural Sony Creators Conference, centered on a unique set of colorful graphic forms. Each of the shapes represented a different facet of a creator’s persona, and they could be randomly combined to form a near-infinite variation of vibrant multidimensional designs. The images conveyed a vision of ingenuity and collaboration that is human, inclusive, and constantly evolving. Any creator, regardless of their specialty, could see aspects of their personality and their process reflected in this system.
The visual system commanded the stage, accentuating presentations and creating a visual through-line that connected the disparate topics. It was also flexible enough to be featured in print and on swag collateral adapted by the production partner, as well as a landing page developed by the Sony team and social assets we developed to promote the conference.
Additional credits: Allie Fisher (Head of Creative), Jenna Klein (Senior Designer), Melody Fitzgerald (Motion Graphics)
